August 2008
30 posts
Three tips for “company blogging” →
This is my personal blog. I don’t run my draft posts by Google’s PR or legal team, other than maybe 2-3 times when I thought a post might have legal implications. But I have learned a few hard-won lessons. So, when someone recently asked me for tips about talking to the public, I couldn’t resist. Whether you blog for the company officially or unofficially, here are my top three rules of thumb:
...
Pitfalls to Avoid When Designing Forms →
Many web forms are broken, usability-wise. Knowing these problems can make you avoid them when you design your own web forms, so here are some recurring usability pitfalls.
1. The risky reset button. In most instances, the form reset button is not needed, though it can almost always do harm if users accidentally click it – because it will empty the form without any confirmation box (in popular...
Design Cop-out #2: Breadcrumbs →
In last week’s article, we discussed how site maps are a design cop-out. Cop-outs happen when the designers focus on treating a symptom instead of addressing the root problem. This week, we look at a second common cop-out: breadcrumbs.
Hansel and Gretel
According to the Brothers Grimm fairytale, two children of a woodcutter are abandoned in the woods. To assist them at finding their way...
Photoshopで露出不足の写真を修正する方法 / ウェブデザインライブラリー →
Inside AdWords: Quality Score improvements →
日本版公式ブログの記事→ http://adwords-ja.blogspot.com/2008/08/blog-post_22.html
In July 2005, AdWords introduced minimum bids for keywords based on Quality Score. This system allows us to show very high quality ads to Google users, while also giving advertisers control over their keywords. Since 2005, we’ve improved Quality Score in many ways, such as the inclusion of landing page quality and...
Advanced B2B Search Marketing | Online Marketing... →
If you are in the market to harvest leads from your web site, then this is the session for you! Industry experts Barbara Coll, CEO of WebMama.com, Patricia Hursh, President and Founder of SmartSearch Marketing and Adam Goldberg, Chief Innovation Officer for Clearsaleing gave some tips and insight to help B2B marketers develop search strategies to increase the number of qualified leads from their...
Social Media Analytics - Analysis & Tracking |... →
Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening online. This panel is a first for SES with Marshall Sponder, Senior Web Analyst for Monster.com as the Moderator.
Industry leaders Todd Parsons, Co-founder and CPO of Buzz Logic, Rob Key, CEO of Converseon, Edmund Won, Vice President of Strategy for iCrossing along with Breanna Wigle,...
Lies, Damned Lies...: Online Advertising Business... →
Welcome to the latest installment of my Online Advertising Business 101 series. So far we’ve looked at the overall value chain, at the mechanics of ad serving, and the role that networks play in creating the market. In this post, I’m going to look at the source of advertising inventory - publishers - in a bit more detail. There’s a lot of complexity to monetizing a website...
Gates Still Working at Microsoft - On Search... →
I find this tidbit, gleaned from coverage of SES, fascinating. Apparently Bill Gates is still engaged at Microsoft, at least on one issue: Search. From a piece covering the integration of Powerset into Microsoft’s search index:
However the news isn’t all bleak, as Microsoft believes strongly in the potential advantages provided by Powerset. And they’ve got another ally, too: Bill...
Design for Emotion and Flow - Boxes and Arrows:... →
We create software and websites to display and represent information to people. That information could be anything; a company’s product list, pictures of your vacation, or an instant message from a friend. At this moment, there’s more information available to you than at any other time in history. All this information has a lot of positive effects, but it also creates challenges. “What information...
Non-blocking JavaScript Downloads » Yahoo! User... →
Top Google Adwords Quality Score Misconceptions |... →
As day 4 of our Google Adwords Quality Score series, I’ll be discussing the top misconceptions advertisers have about the quality score and how if effects your PPC account.
1. The first misconception of the Google AdWords Quality Score is that using different match types improves your Quality Score. The fact is match types have no effect on your quality score. According to Google, two types...
Jeff Stibel on the Internet as a Brain →
Jeffrey Stibel is the CEO of Web.com and a brain scientist and author. At his blog, he talks about The Internet & the Brain. He once told BusinessWeek, “Don’t be afraid to make mistakes, and be proud of your mistakes. At the end of the day learning and getting experience and getting advice from others shouldn’t be seen as a weakness, it should be seen as a positive.”
What are the...
80% Buy from a Store Whose Site They Previously... →
Measurement and analytics are crucial to a successful online marketing campaign, but the relationship between online marketing and offline purchases has been a tricky one to figure out. But as more attention is given to the matter, we’re learning more about the connection.
Media measurement company, Nielsen Online, conducted a survey to examine the relationship between online research and...
The Japanese Search, Why Don't We? - Search Engine... →
Microsoft's BrowseRank Aims for Better Results... →
While Google is busy rolling out a PageRank update, Microsoft is researching what they hope will be the next big thing in search: BrowseRank. The technology takes user browsing habits into account when determining relevant search results.
We propose computing page importance by using a ’user browsing graph’ created from user behavior data. In this graph, vertices represent pages and directed...
Google vs. Yahoo on Paid Links - Search Engine... →
Google Policy on Paid Links
You can read about Google’s policy here, here, here, and here.
Here’s my brief summary of the policy: Offering compensation for a text link ad is a normal part of the Web economy. However, doing so for the purpose of influencing PageRank, or your rankings, is against their guidelines.
It’s also well known that Google provides a way for users to...
Google Translate Goes Live with Human Translators... →
Google Offers Guidance on Starting a Multi-Lingual... →
you may be considering whether or not to offer your site content in another language.
Google understands and they have offered up three points worthy of consideration when making the decision to go multilingual.
Site Structure
First, you need to decide if you want to feature other languages because you want to target another country (geo targeting) or because you simply want to reach an...
Online Publishers Turning to Ad Networks to Sell... →
Online publishers are increasingly turning to ad networks to sell unused inventory, according to a study released by the International Advertising Bureau (IAB) and Bain & Company. In 2007, ad network accounted for 30% of total ad impressions, up fro 5% in 2006.
Devlisting - Web developer resources →
■Firefox plugins
definero 1.0
Server Switcher
MetaFilter’s list of favourite Firef…
Professor X - View Inside Page Head
Stumble Upon
Firebug
Web developer extension
HTML Validator
FireBug - Explore The Dom
50 best firefox extensions for power…
Top 10 Firefox Super Extensions
Screen Grab
IE Tab
SEO For Firefox
Measure it
■Royalty Free Images
Photogen FREE stock...
reaction_version5.swf... →
Official Google Blog: Search quality, continued →
There are several principles we use in getting you to the information you need as quickly as possible:
* A small page. A small page is quick to download and generally faster for your browser to display. This results in a minimalist design aesthetic; extra fanciness in the interface slows down the page without giving you much benefit.
* Complex algorithms with a simple presentation. Many...
Yahoo! Search Marketing Blog » Making Sense of... →
Learn how to make your ads more relevant
Sometimes my socks don’t match. This is not a fashion statement but usually the result of my hectic morning rush to get out the door and to work. You may always be lucky and conscious of wearing matching socks (which I’m slightly jealous of), but you may have some questions about using match types with your Yahoo! Search Marketing campaign. That’s where...
Yahoo! Search Marketing Blog » You’re #1! (But... →
5 steps to make sure you’re bidding for the right place
It’s a fairly well known fact that the higher your search listing appears on a page of results, the more likely users are to see it. In search marketing, a general rule-of-thumb is to get the best possible placement you can for your ads. Consequently, everyone covets that top spot.
But—surprise! There are times when being number one not...
Yahoo! Search Marketing Blog » Making sure your... →
Yahoo! Search Marketing Blog » Reading Between the... →
インターネット広告のひみつ - ブログ: グーグル、新型の検索語分析ツールを公開 →
“クロスメディアの定義 http://www.dentsu.co.jp/crosswitch/dictionary/index.html#CROSS...”
– インターネット広告のひみつ - ブログ: 電通が考えるクロスメディアとは
Google Translation Center, a New Human... →