Hidehisa Watch
Apr 14, 2008
4:03am
Facebook Ad Click-Through Rates Are Really Pitiful
Click-through rates seem to sit around 0.04%, which is profoundly lame if you ask me. I’m no online advertising expert–it’s not really our thing–but I’ve run a bunch of Google AdWords and other contextual advertising campaigns. We regularly get click-through rates of 3%, and I gather that’s nothing special.
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