Hidehisa Watch

[url=http://googlewebmastercentral.blogspot.com/2008/10/first-click-free-for-web-search.html]The Google Webmaster Central Blog has a post[/url] on their stance on “First Click Free” for web search:

Webmasters wishing to implement First Click Free should follow these guidelines:

* All users who click a Google search result to arrive at your site should be allowed to see the full text of the content they’re trying to access.
* The page displayed to all users who visit from Google must be identical to the content that is shown to Googlebot.
* If a user clicks to a multi-page article, the user must be able to view the entire article.

They also have some implementation suggestions (i.e cloak for googlebot, show protected content based on the referrer).